Girls®

Gen Z and the Commodification of Everything
Look past what you're being TOLDAnd see what you're being SOLD

‘Anyone who cares about the girls and young women in their lives should read GIRLS®’ JONATHAN HAIDT

'Freya India is one of our sharpest, smartest young writers' HELEN LEWIS

GIRLS®: Gen Z and the Commodification of Everything is a passionate, provocative and deeply personal journey into the pressures shaping young lives today. Freya India shows that age-old anxieties of girlhood are now being amplified by modern life and exploited like never before. While previous generations of women were relentlessly sold products and procedures, we have become the product. We display our lives on Instagram, advertise ourselves on dating apps and package ourselves into personal brands, making anxiety feel overwhelming and unmanageable. We have transformed from girls into GIRLS®, from people into products.

Each chapter of GIRLS® focuses on a common anxiety in adolescent girls’ lives, from insecurities about our faces and bodies, to our reputation and social status, to our friendships and romantic relationships. Along the way, India traces how rapidly culture and technology have evolved over the past decade.

This isn’t just a book for girls. For young women, it offers a nostalgic, if unsettling, reflection on the world they’ve grown up in and reassurance that they’re not alone in their struggles. For younger girls, it provides context for where these challenges began and warns where they might be headed. And, for parents, teachers and older generations, it serves as a reminder that these issues have never been so intense.

GIRLS® concludes with a message of hope, reminding readers how to reclaim their privacy, defend their dignity, and, above all, return to being people instead of products.

UK Delivery:

• Free delivery on all orders of £10 or more.
• £1.49 delivery fee on orders below £10.
• UK orders are shipped via Royal Mail 2nd Class.

International Delivery:

• Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

• All orders are shipped from our warehouse in Northampton, UK within 48 hours of receipt during working hours.
• UK mainland orders typically arrive within 3-5 working days via Royal Mail 2nd Class.
• International estimated delivery times:
• Europe & Channel Islands: 7 to 10 working days
• USA: 7 to 15 working days
• Rest of the World: 9 to 21 working days

View our full delivery infomation here.