Customer Experience Management in the Caribbean

Concepts, Case Studies and Challenges
In light of the shift from service and satisfaction to loyalty and retention, Customer Experience (CX) is vital, involving all interactions with a brand. Success demands planning, training, data use, tech adaptation. Caribbean context explored, discussing theories, cases, challenges, trends shaping CX's future impact.
Diving into the evolution of Customer Experience this text offers an insightful exploration of the paradigm shift from customer service to Customer Experience (CX) within the Caribbean context. Unveiling the dynamics of CX's influence on satisfaction, loyalty, and business profitability, this book delves into strategic planning, employee development, data-driven decisions, and emerging technological trends, and it fills a crucial gap in the literature with: - An array of Caribbean case studies; - Enhanced theoretical concepts and a deep appreciation of customer experience management in the Caribbean; - References of best practices to address critical issues affecting the delivery of a quality customer experience. Scholars and practitioners within customer service, services marketing, customer experience management and customer relationship marketing in the retail hospitality and tourism, financial, health care and education sectors will find this a valuable resource on CX's transformative power in this region and beyond.

Contributor: Nadane Y. Wright (Contributions by), Leslie-Ann Jordan (Edited by), Anne P. Crick (Edited by), Paul Anderson (Contributions by), Elaine Commissiong (Contributions by), Noel M. Cowell (Contributions by), Tiersa Smith-Hall (Contributions by), Evora Mais Thompson (Contributions by), Sumit Verma (Contributions by), G. Anthony Ferguson (Contributions by), Koen Hietbrink (Contributions by), Jacqueline Huggins (Contributions by), Candice Petgrave (Contributions by), Juliana Samuel (Contributions by), Trevor A. Smith (Contributions by), Michelle Allen (Contributions by)

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