Because Baby Knows What’s Up
Enjoy unfiltered advice from a pint-sized pundit who’s got it all figured out. With witty wisdom and cheeky charm, our little expert coaches the next generation of empowered babies to find their voice, have standards, walk away, and more.
Enjoy unfiltered advice from a pint-sized pundit who’s got it all figured out. With witty wisdom and cheeky charm, our little expert coaches the next generation of empowered babies to find their voice, have standards, walk away, and more.

Here’s a board book like no other! Originally made as a present for a girlfriend having a baby, this witty and hilarious gift will charm parents and little ones alike. From Baby’s rise ’n’ shine to flexing her undeniable style to catching some z’s after putting in the work, each page is filled with colorful verve, adorable sass, and an empowering call to action for every child to bring their best game to each and every day.

From “BOOM” placed on Baby’s bottom to the “BOSS” on Baby’s socks, author-illustrator Elizabeth McConaughy-Oliver sense of humor is pitch-perfect throughout. This baby knows best and she’s here, starring in her very own book, to express herself loud and clear.