The Business of Speed

An Insider’s Look at Formula One’s Driver Market
F1 correspondent and presenter Lawrence Barretto uncovers the hidden world of the Formula One driver market, revealing the intense negotiations, secrecy and power plays that shape the most elite grid in the sporting world.

Gain access to the fascinating Formula One driver market, where multi-million-dollar contracts and high-stakes power players determine who gets a seat on the world’s fastest grid.

Formula One’s driver market is a beast like no other. There’s no draft, no transfer deadline, no trading between teams. Instead, there is what F1 insiders call ‘Silly Season’ – yet it has no beginning and no end. A seat could be filled a year in advance, or just weeks before the lights go out. The only certainty is that 20 seats need to be filled and the best drivers in the world want them.

With on-the-ground, in-the-room chapters covering Formula One’s most high-profile driver moves, F1 correspondent and presenter Lawrence Barretto brings together answers to some of the sport’s biggest questions. How do managers, drivers and Team Principals navigate negotiations in a paddock that travels the world together for ten months of the year? How do teams keep moves secret? How does it work when a driver is backed by big money – and what happens when they aren’t?

Barretto uncovers the hidden world of driver deals, revealing the intense negotiations, secrecy and power plays that shape Formula One’s elite grid. Featuring exclusive interviews and first-hand stories from the drivers, managers and team bosses at the negotiation table, F1 Racing: The Business of Speed offers an insider’s view of the unseen strategy behind the fastest sport in the world. This contains the most shocking, controversial and significant deals of the modern era.

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