How (Not) to Run a Record Label

'Hilarious, heart-wrenching and packed with British music history.' - COLDPLAY

A Virgin Radio Book of the Year

It's a life-and-near-death story. But whose life? And whose near-death?

As a one-time NME journalist, former Xfm radio presenter, toilet-circuit promoter and the founder of enduring homespun British record label Fierce Panda, Simon Williams has been at the cutting, cutting, cutting edge of all things 'indie' for over thirty years.

During his tenure as managing director of Fierce Panda (a role he holds to this day), Simon was responsible for tripping over bands such as Coldplay, Keane, Placebo and countless other acts of independent hue - some of whom have gone on to achieve earth-shattering musical superstardom, while others have merely baffled the crowd at the Bull & Gate in north London on a wet Wednesday evening.

Unfiltered and unflinching, Pandamonium! is the story of Simon's time at the indie coalface, filled with insider anecdotes to entertain music enthusiasts everywhere - from the origins of a bootlegged Oasis release to Chris Martin's delight at reaching number ninety-two in the charts. But it is also the story of how Simon tried to bring a premature end to proceedings, documenting in blunt, matter-of-fact detail his longstanding mental-health struggles.

Yet, despite his raw and often poignant honesty, Simon writes with the warmth, wit, self-deprecation and wide-eyed good fortune of someone who has stared into the abyss and survived, bounding down a few indie rabbit holes along the way.