Skip to product information
1 of 1

Untapping Innovation

Untapping Innovation

An R&D playbook for products and stories that sell

Paperback

Regular price £25.57
Regular price Sale price £25.57

Join our rewards scheme and earn 78 reward points on this purchase!

Earn 78 points on this!

Sign in or Sign up!
View full details
  • Release Date: 02/06/2026
  • Barcode: 9781788609524
Untapping Innovation

Untapping Innovation

Collapsible content

DESCRIPTION

An R&D playbook for products and stories that sell

The first guide designed specifically to empower R&D professionals to bridge the gap between innovation and market success


Innovating in R&D is tougher than ever.

R&D teams are working harder than ever, yet most innovations still fail. Traditional approaches often overlook the user and don’t dig deep enough into product points of difference, leading to generic solutions, costly rework cycles and missed opportunities.

Untapping Innovation offers a smarter way forward. This essential playbook, from the founders of the hugely successful Untapped Innovation, offers simple, flexible tools to help R&D teams build products that users truly love. Discover how to extract deep user insights, craft Ideal Product Models, create Minimum Viable Products and write compelling product stories that resonate with both consumers and stakeholders, to bridge the gap between innovation and market success.

During their 30+ years at Procter & Gamble then Untapped Innovation, Sally Kemkers, Suzanne Allers and Deirdre Walters have relentlessly focused on optimizing tools to help R&D innovators develop breakthrough products and stories.



DELIVERY & RETURNS

UK Delivery:

  • Free delivery on all orders of £10 or more.
  • £1.49 delivery fee on orders below £10.
  • UK orders are shipped via Royal Mail 2nd Class.

International Delivery:

  • Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

  • All orders are shipped from our warehouse in Northampton, UK within 48 hours of receipt during working hours.
  • UK mainland orders typically arrive within 3-5 working days via Royal Mail 2nd Class.
  • International estimated delivery times:
  • Europe & Channel Islands: 7 to 10 working days
  • USA: 7 to 15 working days
  • Rest of the World: 9 to 21 working days

View our full delivery infomation here.

  • OVER

    2 MILLION PRODUCTS

  • 60 MILLION CUSTOMERS

    ACROSS 190 COUNTRIES