Meaning Over Purpose

The CEO’s strategic blueprint for growth and lasting engagement

Fix the broken work deal: a new future-fit leadership playbook to unlock the potential of your people and your business.

Business Book Awards 2026 Shortlisted in Leadership category

In a world where over 70% of employees feel disengaged, how do we reignite passion and purpose at work?

Organizational purpose alone isn’t enough to drive results. If your employees aren’t finding personal meaning in their work, even the most inspiring mission statement will fall flat. Meaning Over Purpose is a grounded, step-by-step blueprint for CEOs to bridge this gap between inspiring ideals and daily reality.

Angela Rixon provides evidence-based strategies to close the Purpose-to-Meaning Gap™, the disconnect between what your company says and what your people actually feel. You’ll learn to embed the Five Pillars of Meaningful Work™ (Autonomy, Mastery, Purpose, Connection, and Impact) into your culture and operations, ensuring that purpose translates into tangible engagement.

Packed with real-world examples, frameworks, and metrics, this guide shows you how to align individual values with corporate goals, measure what truly matters, and build a high-performance culture fueled by meaning. The result? Retained talent, higher motivation, and sustainable growth. Meaning Over Purpose combines vision with execution, delivering a strategic blueprint that turns culture into a competitive advantage. Lead with meaning, and drive lasting engagement and performance at every level.

UK Delivery:

• Free delivery on all orders of £10 or more.
• £1.49 delivery fee on orders below £10.
• UK orders are shipped via Royal Mail 2nd Class.

International Delivery:

• Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

• All orders are shipped from our warehouse in Northampton, UK within 48 hours of receipt during working hours.
• UK mainland orders typically arrive within 3-5 working days via Royal Mail 2nd Class.
• International estimated delivery times:
• Europe & Channel Islands: 7 to 10 working days
• USA: 7 to 15 working days
• Rest of the World: 9 to 21 working days

View our full delivery infomation here.