We Need New Leaders

Mastering reputation management to reshape the C-Suite

We Need New Leaders helps aspiring CEOs from diverse backgrounds harness the tools of reputation management to land and keep the top jobs.

The new reputation equity for diverse CEOs

People from diverse backgrounds struggle to land C-Suite jobs and their tenures are often shorter. One key but often overlooked reason for this is the failure to capitalize on reputation management and communication as an integral part of increasing diversity at the highest levels. We Need New Leaders helps aspiring leaders from diverse backgrounds to land and keep the top jobs.

Combining her MSc research with over 20 years’ professional experience, including several years leading a global executive communications team, Charlotte Otter shows how aspiring leaders can master reputation management as a bridge to success.

Beating the odds might seem hard, but the world needs a new and better cohort of leaders. Learn what you need to do to be seen and heard as the leader you are.

‘Shows how leaders can reshape themselves in practice.’ Rupert Younger, Director, Oxford University Centre for Corporate Reputation

‘A powerful call to action.’ Rosie Ginday MBE, CEO and Founder, Miss Macaroon

‘A must-read for aspiring leaders and those seeking to redefine the status quo in the C-Suite.’ Frank Wolf, Co-Founder and Chief Strategy Officer Staffbase, Author of The Narrative Age

‘A book that could change the world one leader at a time.’ David Pullan, Author of The DNA of Engagement

Charlotte Otter is an author, speaker and advisor. We Need New Leaders is grounded in her experience as a communications executive, as well as her novel research for her MSc in Change Leadership from HEC Paris. It is both a handbook and a manifesto for change at the leadership level.

UK Delivery:

• Free delivery on all orders of £10 or more.
• £1.49 delivery fee on orders below £10.
• UK orders are shipped via Royal Mail 2nd Class.

International Delivery:

• Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

• All orders are shipped from our warehouse in Northampton, UK within 48 hours of receipt during working hours.
• UK mainland orders typically arrive within 3-5 working days via Royal Mail 2nd Class.
• International estimated delivery times:
• Europe & Channel Islands: 7 to 10 working days
• USA: 7 to 15 working days
• Rest of the World: 9 to 21 working days

View our full delivery infomation here.