An entrepreneur’s guide to success that satisfies

What does success mean to you? Dr Bob Gomersall explores how even the most unlikely entrepreneurs can create a business that generates true riches, for themselves and for the world.

**Business Book Awards 2025 Finalist**

The way we measure success is ready for a redo.

This is a handbook for a new kind of entrepreneur: the kind that wants to create not just a profitable business but a worthwhile life. With inspiration and insights from a wide range of business builders, Dr Bob Gomersall sets out a vision for a new kind of return on investment and shows you how to create this success for yourself, your way.

Whether you’re an established business leader or just feeling ready for a change, this is a blueprint for a better life and a better way of doing business.

'An inspirational guide for entrepreneurs to build businesses that allow us to flourish and thrive, rather than just survive' - Dame Linda Pollard Chair of Leeds Teaching Hospitals NHS Trust