How great coaches transform themselves first

Good coaches deliver skill in the room around words, tone and timing. Great coaches pay attention to their humanity and engage in their own transformation, so that they can demonstrate mastery in the room.

**Business Book Awards 2024: Specialist Business Book of the Year**

Ever come away from a coaching session feeling it didn’t quite hit the mark, despite your skills and knowledge?

It’s not just the words we use, it’s the music, the lyrics and the dance of the conversation that make a difference to the quality of the outcome, and getting these right demands not just skill but humanity.

Explore the human qualities that great coaches need to develop - humility, vulnerability, courage, and more - based on research from thousands of real coaching sessions, with stories, reflections, practical examples and tips on how to develop yourself and your work.

This is a book for anyone who wants to deepen their work without adding more tools and techniques, and who is willing to do some deeper work in service of having more transformational conversations.