The Product Innovator’s Handbook

How to design and manufacture a product that people want to buy

If you want to create a new product, here’s what you need to know to make it a success.

Why do some physical products succeed and others fail?

When you have an idea for a new product, it’s a pivotal moment. This device of yours will enhance the lives of the people who use it, earn you extra money, and have a significant impact on the world.

However, there’s much more to a successful product than the quality of the original idea. Why do some products fly off the shelves and others not even reach the market? That’s what this book will explain.

You’ll learn how to decide if your physical product solves the right problem, who to sell it to, and how to protect and fund it. You’ll also explore different business models and manufacturing options and discover the ins and outs of the product design process. By the end, you’ll understand what it takes to be a professional product innovator.

Gethin Roberts is an experienced product design engineer and Managing Director of ITERATE, a dynamic product design consultancy that blends creative and technical expertise to develop products from idea all the way through to production.

UK Delivery:

• Free delivery on all orders of £10 or more.
• £1.49 delivery fee on orders below £10.
• UK orders are shipped via Royal Mail 2nd Class.

International Delivery:

• Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

• All orders are shipped from our warehouse in Northampton, UK within 48 hours of receipt during working hours.
• UK mainland orders typically arrive within 3-5 working days via Royal Mail 2nd Class.
• International estimated delivery times:
• Europe & Channel Islands: 7 to 10 working days
• USA: 7 to 15 working days
• Rest of the World: 9 to 21 working days

View our full delivery infomation here.