Losing It

The Conservative Party and the 2024 general election
Drawing on extensive polling and analysis this is a pitiless account of how the Conservative Party came to be seen by those who elected it to office.

The 2024general election produced the worst defeat in the Conservative Party's history.Five years after winning a commanding majority, the Tories lost half their voteand two thirds of their seats in parliament.

In LosingIt Michael Ashcroft examines the seismic result and its causes. Drawing onextensive polling and analysis - as well as conversations with voters acrossthe country, who describe in their own words how the Tories squandered not justthe election but their reputation for competent government - this is apitiless account of how the Conservative Party came to be seen by those whoelected it to office.

Before theTories can begin any kind of recovery, they need to understand and accept whathappened and why. This book sets out the reasons in uncompromising terms.

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