The Beautiful Badge

The Stories Behind the Football Club Badge. The Beautiful Badge is the first book to explore the history of football club badges. From the original Red Devil to the GBP10 canary, it looks at what inspired them, who crafted them and how fans reacted. Extensive illustrations show how badges followed fashion, negotiated copyright and expressed the aspirations of owners, managers and fans. The Beautiful Badge tells the fascinating story behind the UK's football club badges, from 1860s hand-embroidered symbols on home-knitted jerseys to today's multi-million pound brands. The book not only covers hammers, cannon and Liver birds but also reveals the link between Peterhead FC and Viz comic; which TV celebrity designed Aldershot Town FC's badge; and whose GBP10 doodle became the opposition's badge. Some clubs have sported ten or more different badges over the decades, ranging from their town's coat of arms to cartoon insects and initials. Promotion, moving to a new stadium or an owner with controversial views often results in a new badge. The book plots the influence of fashion, technology and fans, and investigates the tensions between clubs and supporters over changes to their beloved badge. Do you know why your club's badge looks the way it does? The Beautiful Badge is essential reading for football enthusiasts, historians, designers and anyone who enjoys putting their feet up in the boot room.

Pages: 224

UK Delivery:

• Free delivery on all orders of £10 or more.
• £1.49 delivery fee on orders below £10.
• UK orders are shipped via Royal Mail 2nd Class.

International Delivery:

• Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

• All orders are shipped from our warehouse in Northampton, UK within 48 hours of receipt during working hours.
• UK mainland orders typically arrive within 3-5 working days via Royal Mail 2nd Class.
• International estimated delivery times:
• Europe & Channel Islands: 7 to 10 working days
• USA: 7 to 15 working days
• Rest of the World: 9 to 21 working days

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