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Anatomy of a Breakthrough

Anatomy of a Breakthrough

How to get unstuck and unlock your potential

Hardback

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  • Release Date: 16/05/2023
  • Barcode: 9781785120022
  • Genre: Non-Fiction
  • Sub-Genre: Business & Finance
  • Narrator: Adam Alter
  • Publisher: Bonnier Books
Anatomy of a Breakthrough

Anatomy of a Breakthrough

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How to get unstuck and unlock your potential

* As heard on The Diary of a CEO with Steven Bartlett *

'A brilliant detective story about the sources of human creativity. I loved it' - Malcolm Gladwell

'Important, entertaining, practical, and timely' - Arianna Huffington

Anatomy of a Breakthrough
is a groundbreaking guide to optimising your life, overcoming obstacles, and reaching your full potential.

All of us go through episodes of simply being stuck, whether we're trapped in a thankless job, wrestling writer's block, muddling through a midlife crisis, or fixing a fraying friendship. The resulting malaise is often chronic, dangerous to our mental health, and with severe consequences to our success and development. What if there was a proven plan to get unstuck and break through?

Anatomy of a Breakthrough is the remedy for overcoming the impediments holding us back. Professor of Marketing, and New York Times-bestselling author, Adam Alter offers a brilliant new framework for not only getting unstuck but also going on to flourish. Critically, he introduces us to the Friction Audit - a test to work out where our sticking points lie between our Head, Heart and Habits - and then he takes us on a roadmap to break through.

Artfully weaving together scientific studies, anecdotes, and interviews, and illustrated with stories of the great 'unstickers' amongst us, Anatomy of a Breakthrough will inspire anyone to boldly break away from the things holding them back, and to realise their goals.



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