Anatomy of a Breakthrough
Anatomy of a Breakthrough
How to get unstuck and unlock your potential
Hardback
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Sign in or Sign up!- Release Date: 16/05/2023
- Barcode: 9781785120022
- Genre: Non-Fiction
- Sub-Genre: Business & Finance
- Narrator: Adam Alter
- Publisher: Bonnier Books

Anatomy of a Breakthrough
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DESCRIPTION
How to get unstuck and unlock your potential * As heard on The Diary of a CEO with Steven Bartlett *
'A brilliant detective story about the sources of human creativity. I loved it' - Malcolm Gladwell
'Important, entertaining, practical, and timely' - Arianna Huffington
Anatomy of a Breakthrough is a groundbreaking guide to optimising your life, overcoming obstacles, and reaching your full potential.
All of us go through episodes of simply being stuck, whether we're trapped in a thankless job, wrestling writer's block, muddling through a midlife crisis, or fixing a fraying friendship. The resulting malaise is often chronic, dangerous to our mental health, and with severe consequences to our success and development. What if there was a proven plan to get unstuck and break through?
Anatomy of a Breakthrough is the remedy for overcoming the impediments holding us back. Professor of Marketing, and New York Times-bestselling author, Adam Alter offers a brilliant new framework for not only getting unstuck but also going on to flourish. Critically, he introduces us to the Friction Audit - a test to work out where our sticking points lie between our Head, Heart and Habits - and then he takes us on a roadmap to break through.
Artfully weaving together scientific studies, anecdotes, and interviews, and illustrated with stories of the great 'unstickers' amongst us, Anatomy of a Breakthrough will inspire anyone to boldly break away from the things holding them back, and to realise their goals.
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