Storytelling for Impact

Charities have vital stories to tell. This practical guide will help you find, write and share them.Follow the advice in this book and the stories you tell will inspire your audiences to take action - whether that's making a donation, volunteering their time or getting behind your latest campaign. Aiming to demystify storytelling, this book starts by looking at the power of stories and how they can be woven into communications. It breaks down the process and offers guidance on finding and writing stories, as well as working sensitively with storytellers. You’ll find tips on where to find people who want to share their stories. There are suggested questions to ask that will evoke interesting and emotive answers and ideas for turning these into stories with impact. The book will also help you work together effectively with storytellers to achieve your charity’s goals.What does it cover?Why collect and share stories?How to find storiesPreparing for conversations with storytellersKey questions to ask storytellersWriting storiesLooking after storytellers

Pages: 32

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