Starting a StartUp

Build Something People Want
A raw, no-nonsense start-up manifesto to help founders validate their ideas, understand their market, and build products people actually want.Here’s the antidote to the 'move fast and break things' startup mentality.
Starting a StartUp is a comprehensive guide for founders, distilling James Sinclair's decades of experience into a linear, sequential process for building successful startups. The book challenges conventional wisdom, focusing on earning the right to progress at each stage of the startup journey rather than racing towards an often elusive success. It provides actionable insights, practical tools, and a step-by-step framework to help founders validate their ideas, understand their market, and build products people actually want.The ultimate goal for readers is to get to market with a product people want, are willing to pay for, and with actual customers. Starting a StartUp shifts the focus from product obsession to distribution - a key insight that often separates successful second-time founders from struggling first-timers.

UK Delivery:

• Free delivery on all orders of £10 or more.
• £1.49 delivery fee on orders below £10.
• UK orders are shipped via Royal Mail 2nd Class.

International Delivery:

• Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

• All orders are shipped from our warehouse in Northampton, UK within 48 hours of receipt during working hours.
• UK mainland orders typically arrive within 3-5 working days via Royal Mail 2nd Class.
• International estimated delivery times:
• Europe & Channel Islands: 7 to 10 working days
• USA: 7 to 15 working days
• Rest of the World: 9 to 21 working days

View our full delivery infomation here.