Floramama

From Garden to Bouquet, Growing Flowers for Market

Floramama blends a strong focus on ecological flower growing practices with solid entrepreneurial insight and a comprehensive exploration of the artistry of floral arrangement and design. This visually rich, hands-on guide will be prized by everyone from the backyard gardener to the budding flower farmer.

Grow beautiful flowers—and build a meaningful, profitable business from them.

If you've ever dreamed of turning a passion for flowers into a livelihood, Floramama shows you how to grow, design, and sell stunning seasonal bouquets using small-scale, ecological methods that actually work.

From experienced flower farmer Chloé Roy, this practical and visually rich guide brings together biointensive growing, floral artistry, and real-world business strategy—helping you move from garden inspiration to sustainable income.

What You'll Gain

• A clear path to starting and managing a small-scale flower farm
• Proven methods to grow healthy, high-quality blooms using ecological practices
• Practical systems to increase productivity—even on limited land
• Business strategies to build reliable income and strong local markets
• The confidence to design and sell bouquets that stand out

Rather than separating growing from selling, this guide connects the full cycle—from seed to bouquet to customer—so you can build a cohesive, resilient business.

From Soil to Sales: A Complete System

Drawing on over a decade of experience running a successful flower farm, Chloé Roy adapts biointensive market gardening techniques—popularized by Jean-Martin Fortier—to the world of floriculture.

Inside, you'll learn how to:

• Plan and manage flower production across seasons
• Select and grow annuals, perennials, bulbs, and wildflowers
• Build soil health and manage fertility naturally
• Use efficient tools, irrigation, and infrastructure
• Extend vase life through smart harvesting and handling
• Develop markets, pricing, and sales channels that support profitability

If you're looking for practical ways to grow flowers with both beauty and financial sustainability, this book provides grounded, experience-based guidance.

More Than Growing: The Art of the Bouquet

This book goes beyond cultivation to explore the creative and sensory side of working with flowers:

• Combine color, texture, shape, and movement
• Create arrangements that feel abundant and natural
• Develop a signature style rooted in seasonal materials
• Design bouquets that connect emotionally with customers

Rather than treating design as an afterthought, Floramama shows how artistry and growing work together to create value.

Who This Book is For

• Aspiring flower farmers ready to start a small-scale business
• Market gardeners expanding into cut flowers
• Home gardeners wanting to grow flowers with purpose and structure
• Creative entrepreneurs seeking a land-based livelihood
• Readers inspired by seasonal living and local, ecological production

Rooted in Real-world Success

Chloé Roy is the founder of Floramama, Quebec's first biointensive flower farm, built on just 1.5 acres and generating a thriving, diversified business.

Her work combines ecological growing with entrepreneurial insight—demonstrating how small-scale agriculture can support both creativity and financial sustainability.

A Practical Path to Beauty and Livelihood

In a time when more people are seeking meaningful, land-based work, growing flowers offers both connection and possibility.

Floramama provides a grounded path forward—helping you cultivate beauty, build community, and create a livelihood rooted in the rhythms of the seasons.

UK Delivery:

• Free delivery on all orders of £10 or more.
• £1.49 delivery fee on orders below £10.
• UK orders are shipped via Royal Mail 2nd Class.

International Delivery:

• Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

• All orders are shipped from our warehouse in Northampton, UK within 48 hours of receipt during working hours.
• UK mainland orders typically arrive within 3-5 working days via Royal Mail 2nd Class.
• International estimated delivery times:
• Europe & Channel Islands: 7 to 10 working days
• USA: 7 to 15 working days
• Rest of the World: 9 to 21 working days

View our full delivery infomation here.