Big Data Analytics

Harnessing Data for New Business Models

Explores the diverse applications of advanced tools and technologies of big data and its evidential value in business. It examines the role of analytics tools and methods of using big data in strengthening businesses to meet today’s information challenges and shows how businesses can adapt big data for effective businesses practices.

This volume explores the diverse applications of advanced tools and technologies of the emerging field of big data and their evidential value in business. It examines the role of analytics tools and methods of using big data in strengthening businesses to meet today’s information challenges and shows how businesses can adapt big data for effective businesses practices.

This volume shows how big data and the use of data analytics is being effectively adopted more frequently, especially in companies that are looking for new methods to develop smarter capabilities and tackle challenges in dynamic processes. Many illustrative case studies are presented that highlight how companies in every sector are now focusing on harnessing data to create a new way of doing business.

Contributor: Soraya Sedkaoui (Edited by), Mounia Khelfaoui (Edited by), Nadjat Kadi (Edited by)

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