This book is a gentle introduction to current and cruel methods of animal farming, and to the solutions which include lab-grown meat and its potential to reduce animal cruelty and greenhouse gas emissions. The first children's book from investor and established author Jim Mellon
An adventure for animal-lovers everywhere - with an inspirational endingWhen a strange, bedraggled chicken appears in Juno's house one morning, this kind dog knows she won't be able to rest until all the other imprisoned chickens are safe. But, of course, bedraggled chickens lead her to mistreated cows and unhappy pigs . Can Juno and her motley crew of helpful animal friends bring these less fortunate animals to safety? And where on earth will she put them all?This book is a gentle introduction to current and cruel methods of animal farming, and to the solutions which include lab-grown meat and its potential to reduce animal cruelty and greenhouse gas emissions. Juno and her canine siblings are inspired by Jim's six rescue Podencos, a breed of Spanish hunting dog, historically loved for its playful, intelligent nature but too often abused and abandoned. 50% of the proceeds from JUNO'S ARK will go to Danos Una Oportunidad (DUO), a dog shelter in Ibiza. The other 50% will be donated to Compassion in World Farming International, the leading farm animal welfare charity.Key Points-The first children's book from investor and established author Jim Mellon-Full-colour illustrations on every page -Written to inspire conversations on animal welfare and intensive farming for a younger age group-Contains a short introduction to cellular agriculture and how it will change the way we eat