Coordinate sports events from concept to post-event evaluation with robust expert strategies covering budgeting, marketing, legal, and operational challenges. Updated for factors like COVID-19, social media trends, DEI, and creative sponsorships, it blends practical examples with proven project management techniques.
Running a sport event-whether it’s an international competition or local youth tournament-requires acute knowledge and the ability to plan, organize, promote, lead, and communicate effectively. And no other text prepares students for the task as effectively as Managing Sport Events, Third Edition With HKPropel Access.

While other texts in this space stray into the area of facility management, Managing Sport Events keeps its focus where it should be by providing a thorough grounding of the entire event management process. Beginning with an overview of event conception and development, the text then moves into the principal planning areas of budgeting, marketing, promotion, sponsorships, and legal and risk management. Later chapters focus on key operational areas such as staffing, event services and logistics, and event-day management, and it closes with postevent details and evaluation.

The third edition includes new and updated content that incorporates plenty of contemporary real-life examples:

• Insights into how event management has been affected by COVID-19 and by the emergence of social media, sustainability efforts, and diversity, equity, and inclusion (DEI) initiatives
• All-new content addressing the role of brand ambassadors, social media influencers, and nontraditional media in promoting events and encouraging fan engagement
• An updated discussion of event sponsorships and how sport organizations are implementing creative activation strategies, pre-event and game-day deliverables, and the latest technologies to maximize exposure and measure effectiveness
• An expanded discussion of contracts and other legal considerations such as compliance with the Americans with Disabilities Act (ADA)
• An expanded section outlining how principles of project management can be used to effectively plan events
• New industry profiles that provide insights into key players and noteworthy happenings in event management

Related online activities, delivered through HKPropel, provide robust learning opportunities for students:

• A brand-new semester-long project in which students plan, prepare, produce, and evaluate a fictional pickleball tournament as well as compile a formal event management plan handbook
• Scenario-based activities in which students make a decision and then see the implications of their choice
• Mini case studies for each chapter with questions to test comprehension
• Sample contracts that represent common agreements encountered in event management

Practicing and aspiring professionals working in parks and recreation, tourism, hospitality, and sport organizations at all levels-youth, high school, college, amateur, minor league, professional, and international-will find this book a valuable reference in their roles as event managers.

Blending traditional business tenets of sport management with the distinct aspects of event management, Managing Sport Events, Third Edition, prepares readers to manage events with efficiency and ease so that fans and participants alike have lasting game-day memories.

Note: A code for accessing HKPropel is included with this ebook.