Researching Creativity in Media Industries

Creative production processes are central to all media industries, and there is a need for more detailed understandings of how these industries facilitate and understand their own creativity. This book offers a theoretical framework to consider how researchers can conduct studies of creativity in different media industries.

In this book, Mads Møller T. Andersen examines the methodological challenges that arise when studying creativity and creative processes in media industries, arguing that the field of media studies still has much to learn about how these industries facilitate their own creative processes. Andersen introduces and utilizes a theoretical framework of five traditions in creativity to guide readers through five different methods of approaching and understanding the concept of creativity, exploring whether media scholars should abandon current, romantic understandings of creativity in favor of more progressive and nuanced definitions. Ultimately, Andersen considers and offers examples of how, as a discipline, we can design studies of creative processes that also address what we still don’t know about creativity in these contexts. Scholars interested in media studies, cultural studies, and research methods will find this book particularly useful.