Three Years Our Mayor

George Moscone and the Making of Modern San Francisco
Those who recognize Mayor George Moscone’s name may think of him as the career politician who was assassinated along with Harvey Milk, but there was much more to this influential and fascinating man’s story. He was a trailblazing progressive and powerful state legislator who was instrumental in passing legislation on issues ranging from LGBT rights to funding for school lunches. Moscone’s 1975 campaign for mayor was historically significant because it was the first time a major race was won by a candidate who campaigned aggressively for expanding civil rights for both African Americans and LGBT people. He won his campaign for mayor chiefly because of huge support from those two constituencies. 

Moscone was also a very colorful character who, in addition to being a successful politician, was a charming and charismatic bon vivant who was deeply embedded in the fabric and culture of San Francisco. He grew up the only son of a single mother in Cow Hollow when it was a working class, largely Italian American neighborhood, and he became the kind of politician who knew bartenders, playground attendants, small business owners, and neighborhood activists in every corner of the city. Moscone’s life and the history of San Francisco during the middle half of the twentieth century are deeply intertwined.

Through illustrating the life of Moscone, author Lincoln A. Mitchell explores how today’s San Francisco came into being. Moscone—through his work in the State Senate, victory in the very divisive 1975 mayor’s race, and brief tenure as mayor—was a key figure in the city’s evolution. The politics surrounding Moscone’s election as mayor, governance of the city, and tragic death are still relevant issues. Moscone was a groundbreaking politician whose life was cut short, but his influence on San Francisco can still be felt today.

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