Assemblage

The Art and Science of Brand Transformation

“Probst’s combination of agile writing and insightful observations makes most other books on modern branding look both overly circumspect and woefully incomplete … A fascinating—and surprisingly fun—wide-angle look at advertising.” — Kirkus Reviews (starred review)

Brandscan no longer force-feed us a plethora of products we don’t need. To succeed,brands must transform us and the world we live in.

Assemblageguides you through the art and science of creating transformative brands bycombining personal, social, and cultural components.

Assemblage willshow you

•  Whyperception is the truth and how to shape people’s perceptions
•  Whywe relate to antiheroes, villains, and saviors
•  Howbrands can reassure consumers about their past, present, and future
•  Howto leverage data and insights to deliver a personalized, human-centric consumer experience
•  Howbrands can make a positive impact on people, society, and the economy

Assemblage issupported by in-depth research in consumer psychology, extensive consumerinsights, interviews with industry-leading marketers, and case studies oftransformative brands, big and small.

UK Delivery:

• Free delivery on all orders of £10 or more.
• £1.49 delivery fee on orders below £10.
• UK orders are shipped via Royal Mail 2nd Class.

International Delivery:

• Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

• All orders are shipped from our warehouse in Northampton, UK within 48 hours of receipt during working hours.
• UK mainland orders typically arrive within 3-5 working days via Royal Mail 2nd Class.
• International estimated delivery times:
• Europe & Channel Islands: 7 to 10 working days
• USA: 7 to 15 working days
• Rest of the World: 9 to 21 working days

View our full delivery infomation here.