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Adoption of Innovations

Comparing the Imitation and the Threshold Models

Amir Heiman, Bruce P. McWilliams, David Zilberman
Barcode 9781638280200
Book

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£64.26 - £64.26
£64.26
£64.26 - £64.26
£64.26

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Release Date: 21/06/2022

Genre: Business & Finance
Label: now publishers Inc
Series: Foundations and Trends® in Marketing
Language: English
Publisher: now publishers Inc

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