Make Them Smile

Why Customer Satisfaction Is the Key to Rapid and and Sustainable Growth
Learn to scale your organization to grow your impact and create sustainable wealth with this inspiring book from the Founder of DECA Dental Group.

Highly specialized service providers—such as doctors, lawyers, dentists, physical therapists, and consultants—are often limited in their growth and earning potential by their notoriously difficult-to-scale industries.

As a dental student at Tufts University School of Dental Medicine in Boston just four years after leaving Zimbabwe for America, Dr. Sulman Ahmed was already looking ahead to an alternative future to private practice, determined to help as many people as possible, innovate within a stagnant industry by putting the customer experience first, and maximize his earning potential. 

In Make Them Smile, Dr. Ahmed shows readers how he scaled his customer-centric services and built a national brand—known as the “Starbucks of dentistry”—and offers guidance on how to:

• Identify the ideal gap to fill in your market
• Leverage your expertise as your competitive advantage
• Become a compassionate, highly capable leader
• Standardize operations and scale
• Navigate the various financing vehicles available at different stages of growth 
• Build sustainable wealth while creating a legacy of improving customers’ lives

UK Delivery:

• Free delivery on all orders of £10 or more.
• £1.49 delivery fee on orders below £10.
• UK orders are shipped via Royal Mail 2nd Class.

International Delivery:

• Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

• All orders are shipped from our warehouse in Northampton, UK within 48 hours of receipt during working hours.
• UK mainland orders typically arrive within 3-5 working days via Royal Mail 2nd Class.
• International estimated delivery times:
• Europe & Channel Islands: 7 to 10 working days
• USA: 7 to 15 working days
• Rest of the World: 9 to 21 working days

View our full delivery infomation here.