The 32 Principles

Harnessing the Power of Jiu-Jitsu to Succeed in Business, Relationships, and Life
Wall Street Journal, USA Today, and Publishers Weekly Bestseller

Overcome any obstacle life throws at you by thinking and responding like a world-class martial artist—without ever setting foot on the mat.

Jiu-jitsu is more than a martial art; it is a lifestyle that promotes health, confidence, self-determination, and balance. Famed jiu-jitsu instructor Rener Gracie, who has coached more than 350,000 students in 196 countries, presents the core teachings of jiu-jitsu and explains how they can apply to all of our daily lives, including:
• The Pyramid Principle: the importance of investing in a strong foundation 
• The Acceptance Principle: recognizing when it’s better to yield than to resist 
• The Pivot Principle: the value of changing your perspective to increase your effectiveness 
• The Redirection Principle: using unfavorable circumstances to create favorable outcomes

Intended for both longtime fans and practitioners of jiu-jitsu as well as those completely unfamiliar with martial arts, The 32 Principles—and 32 companion videos on each principle’s physical application for self-defense from Rener himself—will help you take control of your personal and professional pursuits, supercharge your entrepreneurial spirit, and balance your relationships at work and at home.

Along with multi-award–winning author Paul Volponi, this book features contributions from more than 40 champion athletes, topflight coaches, and others who have benefited from the everyday life applications of these timeless jiu-jitsu principles.

Contributor: Jocko Willink (Foreword by)

Pages: 240

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