Baby Leads the Way

An Evidence-Based Guide to Introducing Solid Foods

Confidently navigate starting solids with this step-by-step guide from the American Academy of Pediatrics.

Written by experts at 101 before one, Baby Leads the Way provides a practical, research-backed approach to safely introducing solid food to your baby. As parents themselves, the authors understand the overwhelming and often contradictory advice available, and offer a simple framework to empower families on this journey.

Give your child the best start with solid foods and set them up for a lifetime of adventurous eating. Inside, you'll learn how to:

• Teach your baby to self-feed from the start
• Foster intuitive eating skills
• Optimize baby’s nutrition by creating balanced meals
• Introduce allergens early and often to reduce the likelihood of food allergies

If you're ready to introduce a wide variety of nutritious foods through family meals before baby turns one, let's dive in!

UK Delivery:

• Free delivery on all orders of £10 or more.
• £1.49 delivery fee on orders below £10.
• UK orders are shipped via Royal Mail 2nd Class.

International Delivery:

• Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

• All orders are shipped from our warehouse in Northampton, UK within 48 hours of receipt during working hours.
• UK mainland orders typically arrive within 3-5 working days via Royal Mail 2nd Class.
• International estimated delivery times:
• Europe & Channel Islands: 7 to 10 working days
• USA: 7 to 15 working days
• Rest of the World: 9 to 21 working days

View our full delivery infomation here.