Fundamentals of Writing for Marketing and Public Relations: A Step-by-Step Guide for Quick and Effective Results

Written by two seasoned professionals, this book provides an overview of marketing writing style as well as step-by-step guides to the most commonly used marketing and PR genres that will make even the most timid writers confident that they have represented their organization's message in a concise, coherent and professional manner. This book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachable style, this book contains helpful samples and useful checklists that will make even the most timid writers confident that they have represented their organization’s message in a professional manner.

Inside you’ll find an overview of the marketing and PR writing styles and chapters containing step-by-step guides to the most commonly used marketing and PR genres such as the following:

• News releases
• Newsletters
• Brochures
• Web copy
• Social media (blogs and microblogs)
• Pitch letter and media kit

Students studying business, marketing, public relations, or communication as well as small business owners and entrepreneurs will find this practical guide vital to their efforts to promote and inform various publics about their organization.

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