Unmarketable

Brandalism, Copyfighting, Mocketing and the Erosion of Integrity. An investigation into corporate America's inroads into and alliances with the cultural underground. For years the DIY punk / underground has worked against the logic of mass production and creative uniformity, disseminating radical ideas and directly making and trading goods and services. But what happens when the underground becomes just another market? What happens to cultural resistance when it becomes just another marketing platform? Unmarketable examines the corrosive effects of corporate infiltration of the underground - a lively, funny and much-needed look at what this means for activism, commerce and intebrity in a world dominated by corporations.

Pages: 208

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