Real Influencers – Fourteen Disappearing Acts that Left Fingerprints on History

What is influence and why might real influencers be those whose names we no longer remember? Ken Weisbrode embarks on an exploration to trace the most powerful strands of cultural and intellectual influence, and demonstrates it might not be what we think it is.

"The influencer is a person who made an art of absence in the trade of cultural and sometimes political capital. The ones in this book represent a range of vocations, from politics to diplomacy to novel-writing, but almost all were cultural entrepreneurs. They were not puppet masters, gray eminences, unsung heroes, or Svengalis––although one or two have been portrayed thus. Rather, their influence is spread by virtue of their willful disappearance, of its perpetuation of a new language and cultural standard, and of their many conscious and unconscious imitators. The reason they had such influence was precisely because a part of their method was to be less visible in order to watch their ideas, habits, and styles proliferate without their names necessarily being affixed. […] Yet, to understand such a modus operandi is necessary today when the proliferation of social media influencers are squandering cultural capital so quickly by the simultaneous promotion of their products, above all, themselves."

Pages: 110

UK Delivery:

• Free delivery on all orders of £10 or more.
• £1.49 delivery fee on orders below £10.
• UK orders are shipped via Royal Mail 2nd Class.

International Delivery:

• Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

• All orders are shipped from our warehouse in Northampton, UK within 48 hours of receipt during working hours.
• UK mainland orders typically arrive within 3-5 working days via Royal Mail 2nd Class.
• International estimated delivery times:
• Europe & Channel Islands: 7 to 10 working days
• USA: 7 to 15 working days
• Rest of the World: 9 to 21 working days

View our full delivery infomation here.