The Kennedy Persuasion

The Politics of Style Since JFK. Henggeler analyzes the way Democrats and Republicans have invoked the Kennedy mythology, adopted the Kennedy strategy, even tried to summon up the Kennedy appearance to accommodate persistent longing for the return to Camelot on the part of Congress, the media, and the American public. Annotation c. "The Texas School Book Depository, once a warehouse for books, today houses our imagination," Paul Henggeler writes. Today many Americans share a nostalgia for the Kennedy years and their imagined hope and promise; in polls they reaffirm a yearning for the optimism and confidence associated with JFK’s brief presidency. American political leaders, keenly aware of the "mystique" and its effects on the electorate, have energetically laid claim to the Kennedy mantle. Mr. Henggeler traces this phenomenon in an engaging and original piece of history. Using fresh archival sources, he describes how Democrats and Republicans, liberals and conservatives, have invoked the Kennedy mythology, adopted the Kennedy strategy, even tried to summon up the Kennedy appearance in order to influence Congress, the media, and the American public. As a consequence, John Kennedy is now larger and more influential in American politics than he ever was in the flesh. Used and abused, the Kennedy legend has inspired an entire generation of American politicians, from Lyndon Johnson through Bill Clinton—but our political life may be poorer for it. The Kennedy Persuasion is a convincing, often surprising case study of the great historical image of our time.

UK Delivery:

• Free delivery on all orders of £10 or more.
• £1.49 delivery fee on orders below £10.
• UK orders are shipped via Royal Mail 2nd Class.

International Delivery:

• Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

• All orders are shipped from our warehouse in Northampton, UK within 48 hours of receipt during working hours.
• UK mainland orders typically arrive within 3-5 working days via Royal Mail 2nd Class.
• International estimated delivery times:
• Europe & Channel Islands: 7 to 10 working days
• USA: 7 to 15 working days
• Rest of the World: 9 to 21 working days

View our full delivery infomation here.