Winners Make it Happen

Reflections of a Self-Made Man
Leonard Lavin epitomizes the American Dream. In this book Lavin reveals how his instinct-driven vision led him to build the Alberto Culver Corporation from a tiny beauty supply company into a revered Fortune 500 buisness.
A great innovator of our time, Leonard Lavin epitomises the American Dream. Forced to leave college to take care of family matters, Lavin entered the workforce early. He began his career as a salesman, but quickly discovered that he would rather own a company than work for one. Lavin purchased a tiny beauty supply company called Alberto Culver Corporation -- best known for its chief asset, a hairstyling product called VO5 (for "five vital oils") -- and built the regional company into a revered Fortune 500 corporation. Now, in "Winners Make It Happen", this self-made millionaire takes readers on a trip through his extraordinary life, and shares with new generations of entrepreneurs his blueprint for success. Lavin reveals how his instinct-driven vision led him to build a small family business into a corporate giant, without the help of any formal business education, start-up funds, or financial backing. He revisits his groundbreaking achievements -- and he looks outside his corporate triumphs to explore his international success as a breeder of thoroughbred horses, from his first stakes winner in 1967 to his filly One Dreamer, who won the prestigious Breeder's Cup Distaff in 1994.In addition, Lavin shares anecdotes involving the legendary businessmen, entertainers, and politicians he has met along the way -- including Richard Nixon, NBC founder General Sarnoff, CBS founder William Paley, and Abe Lastfogel, founder of the William Morris Agency. Leonard Lavin sums up his journey to achievement: "Winners make it happen; losers let it happen". As readers follow Lavin on his path to success, they too will discover what it takes to make things happen.

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