Strategic Perspective on the Marketing of Information Technologies
Jagdish N. Sheth
Barcode 9781559383875
Hardback
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Original price
£136.78
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Original price
£136.78
Original price
£136.78
£136.78
-
£136.78
Current price
£136.78
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Out of stock
Release Date: 01/07/1994
Genre: Business & Finance
Sub-Genre: Films & TV
Label: JAI Press Inc.
Series: Advances in Telecommunication Management
Contributors: Jagdish N. Sheth (Series edited by), Gary L. Frazier (Series edited by), Ruby Dholakia (Edited by)
Language: English
Publisher: Emerald Publishing Limited
Focuses on studies in the field of strategy in the marketing of information technologies. This book contains topics that include the strategic importance of information technology and the strategic implications of structural analysis in a telecommunication market.
This volume is devoted to studies in the field of strategy in the marketing of information technologies. The topics covered include the strategic importance of information technology and the strategic implications of structural analysis in a telecommunication market.