Marketing HRD Within Organizations

Enhancing the Visibility, Effectiveness, and Credibility of Programs
The authors show how to use a range of marketing tools, including client research, cost/benefit analyses, and promotion to heighten the visibility of Human Resource Development, earn employee commitment to programmes and ensure that programmes contribute to the corporate bottom line.
Boost the image of your HRD department and carve a solid niche inthe organizational chart for your position.

Discover how to:

* Heighten the visibility of HRD
* Earn employee commitment to your programs
* Ensure that your programs are cost-effective and contribute tothe bottom line

This handy guide explains how to use a range of marketing toolsincluding client research, cost/benefit analyses, and promotionaltechniques to implement a strategic HRD marketing plan.

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