After the Idea

What It Really Takes to Create and Scale a Start-Up
Entrepreneurship expert Julia Austin shares battle-tested strategies to help founders and startup joiners build their venture from the ground up

Entrepreneurship expert Julia Austin shares battle-tested strategies to help founders and startup joiners build their venture from the ground up

So you want to start a company. Or you were crazy enough to join a startup. You had a great idea, you built a prototype, and maybe you even raised some money. Now what?

Julia Austin is here to answer that big question. She has both experienced and observed that the differentiator between the startups that succeed and those that fail is operational excellence. A lot of entrepreneurs are great at the idea part but do not anticipate the details required to actually run and scale a new venture. Drawing on Austin's extensive experience at renowned startups like Akamai, VMware, and DigitalOcean and the hundreds of founders and startups she has educated, coached, and advised, After the Idea is full of time-tested strategies to help founders, investors, and employees navigate the operational challenges of startup ventures, including customer development, scalability, process optimization, team management, and more. This accessible set of techniques is for anyone determined to turn a great idea into a solid success.

UK Delivery:

• Free delivery on all orders of £10 or more.
• £1.49 delivery fee on orders below £10.
• UK orders are shipped via Royal Mail 2nd Class.

International Delivery:

• Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

• All orders are shipped from our warehouse in Northampton, UK within 48 hours of receipt during working hours.
• UK mainland orders typically arrive within 3-5 working days via Royal Mail 2nd Class.
• International estimated delivery times:
• Europe & Channel Islands: 7 to 10 working days
• USA: 7 to 15 working days
• Rest of the World: 9 to 21 working days

View our full delivery infomation here.