The Enduring Enterprise

How Family Businesses Thrive in Turbulent Conditions
Two experts reveal the remarkable qualities that allow family businesses to thrive in some of the world's toughest and most daunting market conditions providing vital lessons for businesses everywhere.

Family businesses thrive in some of the world's toughest environments, providing vital lessons for businesses everywhere.

The bulk of the world's growth in population and economic activity in the foreseeable future will be generated in the developing world. This is precisely where enterprising families dominate, operating very differently than their peers in more stable and affluent nations. These businesses not only survive but actually thrive in turbulent times, enduring wars, lawlessness, market failures, environmental disasters, and more. The world's most advanced economies will increasingly experience these types of structural shocks and chronic uncertainties in the years ahead. The question is, what can they do about it?

In The Enduring Enterprise, Devin DeCiantis and Ivan Lansberg bring readers into the lives of families operating in emerging and frontier economies who rely on a unique portfolio of stabilizing strategies to create islands of trust, resilience, and prosperity amidst persistent turmoil. Yet these tactics can also be deployed by any business coping with extended periods of volatility or building a more systematic approach to managing risk.

Drawing on real cases from around the world, and on their extensive research and consulting experience with family enterprises globally, The Enduring Enterprise will provide business leaders everywhere with new and useful adaptive strategies, proven to work in the toughest conditions, to help them face the world of greater uncertainty that lies ahead.

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