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The Story Factor

Inspiration, Influence, and Persuasion through the Art of Storytelling

Annette Simmons
Barcode 9781541673496
Paperback

Original price £14.49 - Original price £14.49
Original price
£14.49
£14.49 - £14.49
Current price £14.49

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Release Date: 31/10/2019

Genre: Business & Finance
Sub-Genre: Personal Development
Label: Basic Books
Language: English
Publisher: Basic Books

Inspiration, Influence, and Persuasion through the Art of Storytelling
Fully revised, updated, and expanded, this modern classic will teach you to use the art of storytelling to persuade, motivate, and inspire in life and business.

Anyone seeking to influence others must first know their own story, and how to tell it properly. Whether you're proposing a risky new venture, trying to close a deal, or leading a charge against injustice, you have a story to tell. Tell it well and you will create a shared experience with your listeners that can have profound results.

In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Fully revised and updated to account for new technology and social media, along with two new chapters on the role of stories in the development of civilization and how to adjust your story to your specific goal, Simmons showcases over a hundred examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables from around the world. Whether writing a screenplay, or announcing a corporate reorganization, Simmons illustrates how story can be used in ways that cold facts, bullet points, and directives can't. These stories, combined with practical storytelling techniques, show anyone how to become a more effective communicator and achieve their goals.