Music Marketing for the DIY Musician

Creating and Executing a Plan of Attack on a Low Budget

Industry veteran Bobby Borg provides a step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music.

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More and more artists are taking advantage of new technologies to try and build successful careers, but in this expanding competitive marketplace, serious do-it-yourself musicians need structured advice more than ever. In Music Marketing for the DIY Musician, veteran musician and industry insider Bobby Borg presents a strategic, step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music.

Third edition updates include:

• New information on social media (especially TikTok), NFTs, and the metaverse
• Updated case studies and examples of current music marketing principles using the most current artists (The Weeknd, Dua Lipa, Drake, Beyonce, etc.)
• Fresh interviews highlighting current marketing strategies for the new music market
• Future forecasts and trends into music marketing in a post-pandemic industry
• New marketing plan templates at the end of chapters and fully updated, complete marketing plans for bands/solo artists and freelance musicians and songwriters

Presented in a conversational tone, this indispensable guide reveals the complete marketing processusing the same fundamental concepts embraced by top innovative companies, while always encouraging musicians to find their creative niche and uphold their artistic vision. The objective is to help artists take greater control of their own destinies while saving money and time in attracting the full attention of top music industry professionals. It’s ultimately about making music that matters, and music that gets heard!