Intercultural Issues in the Global Auto Industry

This monograph is focused on intercultural issues, particularly in the global auto industry. The foreign direct investments (FDI) reasons are the result of globalization, of the need of growth and of achieving synergies. Most of the professionals consider that FDI is one of the most significant business phenomena in the past decades, but warn about the FDI dangers. The most challenging part of the FDI process is the integration of two entities that present different organizational and national cultures. This monograph emphasizes the relationship between culture and FDI performance in the global auto industry. The main goal of this book is to uncover intercultural issues that managers encounter during the FDI, M&A or global alliances. The expectation of the authors of this monograph is that the conclusions would help forewarn scholars and practitioners of the need to thoroughly understand the cultural issues influencing the global automotive industry. The monograph will be useful for academic researchers, postgraduate students, for MBA/Executive Education and for practitioners.

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