Style DNA

How to dress with confidence

‘Wonderfully readable and practical wardrobe guidance from the style guru herself.’ Liz Earle

'A gorgeous book’ Sophie Ellis-Bextor

A beautiful call for women to celebrate their authenticity and individuality with confidence.


Amanda Wakeley OBE – the British fashion icon and creative force who has dressed everyone from Princess Diana to Beyoncé – shares her wisdom to help every woman dress with style and confidence. She offers a beautiful approach to unlocking your full potential and evolving personal style through every era. Amanda sets out her simple method to uncover individual style and confidence inspired by the myriad women she has been privileged to dress. She shares her stories from a lifetime of creating iconic clothes cherished by women all over the world.

UK Delivery:

• Free delivery on all orders of £10 or more.
• £1.49 delivery fee on orders below £10.
• UK orders are shipped via Royal Mail 2nd Class.

International Delivery:

• Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

• All orders are shipped from our warehouse in Northampton, UK within 48 hours of receipt during working hours.
• UK mainland orders typically arrive within 3-5 working days via Royal Mail 2nd Class.
• International estimated delivery times:
• Europe & Channel Islands: 7 to 10 working days
• USA: 7 to 15 working days
• Rest of the World: 9 to 21 working days

View our full delivery infomation here.