Being Ethnographic

A Guide to the Theory and Practice of Ethnography

An inventive, applied guide to doing research in the field with a clear framework for planning, conducting and writing about ethnography.

Being Ethnographic is a fundamental introductory guidebook to process and utilization of doing fieldwork within real-world settings. It explores our understanding of identities, the future of ethnography and the advancing role of technology in a global, networked society. 

The third edition of Being Ethnographic highlights  the challenges introduced by the ethnographers′ own interests, biases and ideologies and demonstrates the importance of methodological reflexivity.

This fully updated third edition includes: 

• Discussions on technology and multimodality as hands-on tools for the field
• Helpful insights into making thoughtful choices around a research design 
• Aid in engaging ethically and effectively within the field 
• Lasting tips for finalising and conducting research

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