Introducing Intercultural Communication

Global Cultures and Contexts
Taking a global and critical perspective, this textbook presents the concepts, theories and applications from the field of intercultural communication in a lively and easy-to-follow style.

Taking a global and critical perspective, this textbook presents the concepts, theories and applications from the field of intercultural communication in a lively and easy-to-follow style.

Covering all the essential topics, from immigration and intercultural conflict, to intercultural health communication and communication in the workplace, this cutting-edge 4th edition:

• Explains the key theories and concepts you need to know.
• Brings theory to life with a range of global case studies.
• Ties key ideas and debates to the reality of intercultural skills and practice.
• Adds a new chapter on intercultural communication and business.
• Expands coverage of topical areas such as health and crisis communication and virtual communication in the workplace.

Introducing Intercultural Communication is the ideal guide to becoming a critical consumer of information and an effective global citizen. It is essential reading for students of intercultural communication across media and communication studies, and international business and management. 

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