International Business

Mastering Strategic Challenges in the 21st Century
Discover a fresh take on International Business with this textbook, which focuses on the key trends of sustainability and digitalisation in today’s global business environment.
Discover a fresh take on International Business with this textbook, which focuses on the key trends of sustainability and digitalization in today′s global business environment. With a balanced approach of theory, practice and research, the authors discuss different types of organizations (distinguishing between MNEs, SMEs and start-ups) and include examples from a range of countries to compare established and emerging markets.

This essential text explores contemporary issues and challenges which have impacted international business and examines cross-functional considerations of IB through discussion of finance, HR and supply chain management

Learning features include:

• Mini cases and in-depth case studies, including the US-China Trade War, sustainability as a driver of competitive advantage at Unilever, Starbucks and the Bean Stock program and digitalization and the global value chain. 
• Sustainability and Digitalization themes in each chapter.
• Open ended exercise questions allow for group discussions or individual study.

UK Delivery:

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• International estimated delivery times:
• Europe & Channel Islands: 7 to 10 working days
• USA: 7 to 15 working days
• Rest of the World: 9 to 21 working days

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