Business Skills for the 21st Century

This new student textbook using a wide range of learning features covers essential skills such as creative and critical thinking, communication and cooperation as well as data-driven decision-making for businesses and societies at large, as they encounter problems, identify opportunities and seek solutions during complex and turbulent times.

This new student textbook draws authoritatively on a wide range of actionable, conceptual, practical, case and visual material to help develop vital business skills for the 21st century within the organizational and societal contexts of problem-solving, identifying opportunities and finding solutions. Skills and competencies covered include: communication; co-operation; creative/critical thinking; and data-driven decision-making. These are essential skills needed in workplace and social environments that are increasingly volatile, uncertain, complex and ambiguous (VUCA). They are integral to solving not just business problems but largescale societal challenges including global injustices and sustainability, and the author draws accordingly on the UN’s Sustainable Development Goals (SDGs) throughout the text to help emphasise and impart the role of business skills in balancing prosperity and purpose. Includes short videos from the author to provide overviews of each chapter. 

Marc G. Baaij is Associate Professor of Strategic Management at the Rotterdam School of Management (RSM), Erasmus University Rotterdam.