50 Management Ideas You Really Need to Know

The most accessible introduction to the central ideas of business and management.

Master the management ideas that shape the business world today.

In a series of 50 accessible essays, Edward Russell-Walling introduces and explains the central ideas, tools and theories from some of the world's biggest business gurus and leaders.

From branding and outsourcing to supply and demand and the latest commercial concepts from the online world, 50 Management Ideas You Really Need to Know is complete introduction to the most important management ideas in history.

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