The Moralizing Corporation

The Rise and Fall of Corporate Carewashing

Over the past two decades corporations have increasingly used crises to portray themselves as institutions that fundamentally care about people and the planet, not just private wealth. Deploying ‘carewashing’ to moralize operations, they seek to obscure the social, political and environmental damage they cause.

Now such carewashing is under fire - from the left and the right. Attacks on ‘woke capitalism’, corporate philanthropy, diversity, equity and inclusion (DEI) and sustainability have shaken the moralizing corporation . With its cross-disciplinary contributions, the book interrogates the corporate turn to and away from ‘care’, offering new insights and alternatives to the carewashing corporation.

Contributor: Carl Rhodes (Contributions by), Grietje Baars (Contributions by), Alan Bradshaw (Contributions by), Lisa Ann Richey (Contributions by), Sara R. Farris (Contributions by), Robert Deakin (Contributions by), Rohit Varman (Contributions by), Marianna Fotaki (Contributions by), Martin Parker (Contributions by), Bobby Banerjee (Contributions by), Joel Bakan (Edited by), Andreas Chatzidakis (Edited by), Jo Littler (Edited by)

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