What Do Corporations Want?

Communicative Capitalism, Corporate Purpose, and a New Theory of the Firm

Winner of the National Ccommunication Association's Outstanding Monograph award, Organizational Communication Division, 2025

'Corporate purpose' has become a battleground for stakeholders’ competing desires. Some argue that corporations must simply generate profit; others suggest that we must make them create social change.

Leading organization studies scholar Timothy Kuhn argues that this 'either/or' thinking dramatically oversimplifies matters: today’s corporations must be many things, all at once.

Kuhn offers a bold new Communicative Theory of the Firm to highlight the authority that creates corporations’ identities and activities. The theory provides a roadmap for navigating that battleground of competing desires to produce more responsive corporations.

Drawing on communicative and new materialist theorizing, along with three insightful case studies, this book thoroughly redefines our understandings of what corporations are 'for'.

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