The Principles of Action

Steven Bartlett, creator of The Diary of a CEO, returns with his most unique and uncompromising book yet.

How do you do the thing when you don’t know how to do the thing?

There are two kinds of people in this world: those who talk about changing their lives, and those who actually do it. This book is written for the second group: for anyone ready to cross that line.

After close to a decade spent interviewing scientists and spies, monks and misfits, billionaires and athletes, founders and failures, Steven has learned one truth that sits above all others: the thing blocking you isn’t talent, luck, resources or readiness. It’s the wall you’ve built around yourself. And it’s not made of concrete - it’s made of paper.

Blending unforgettable stories from the world’s biggest doers with methods drawn from behavioural science, Just Fcking Do It gives you the tools to overcome fear, easy comfort, inertia, embarrassment or self-deception and to take action. Now. Before the window closes.

Because this isn’t just a book – it’s a wake-up call. Will you answer it?