Working Backwards

Insights, Stories, and Secrets from Inside Amazon
An insider’s view of Amazon, perfect for leaders who want to succeed in 21st-century business.

‘Essential for any leader in any industry’ – Kim Scott, bestselling author of Radical Candor

Working Backwards gives an insider’s account of Amazon’s approach to culture, leadership and best practices from two long-time, top-level Amazon executives.

Colin Bryar and Bill Carr joined Amazon in the late 90s, working closely with Jeff Bezos. Their time at the company covered a period of unmatched innovation that brought products and services – including Kindle, Amazon Prime, Amazon Echo and Alexa, and Amazon Web Services – to life. Through the story of these innovations they reveal the principles and practices that drive Amazon’s success.

Drawing on their wealth of experience, Bryar and Carr offer unprecedented access to the ‘Amazon way’ as it was refined, articulated and proven to be repeatable, scalable and adaptable. Working Backwards shows how success is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously executed principles and practices that you can apply at your own company, no matter the size.

‘Working Backwards should be read by anyone interested in the real thing – the principles, processes and practices of twenty-first-century management and leadership’ – Forbes

‘Gives us the story as it developed at the time – and that is probably worth the cover price of the book in itself’ – Financial Times

UK Delivery:

• Free delivery on all orders of £10 or more.
• £1.49 delivery fee on orders below £10.
• UK orders are shipped via Royal Mail 2nd Class.

International Delivery:

• Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

• All orders are shipped from our warehouse in Northampton, UK within 48 hours of receipt during working hours.
• UK mainland orders typically arrive within 3-5 working days via Royal Mail 2nd Class.
• International estimated delivery times:
• Europe & Channel Islands: 7 to 10 working days
• USA: 7 to 15 working days
• Rest of the World: 9 to 21 working days

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