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Corporate Communication

Corporate Communication

A Guide to Theory and Practice

Joep P. Cornelissen
Barcode 9781526491978
Paperback

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£51.94 - £51.94
£51.94
£51.94 - £51.94
£51.94

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Availability:
Out of stock

Release Date: 23/01/2020

Genre: Business & Finance
Sub-Genre: Language & Reference
Label: SAGE Publications Ltd
Language: English
Publisher: SAGE Publications Ltd

A Guide to Theory and Practice. Retaining its practical yet strong theoretical approach, the latest edition of Corporate Communication continues to be the market leading text in its field. 
. The Sixth Edition of Corporate Communication: A Guide to Theory and Practice continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose.

New to This Edition:

  • A revised chapter on comm′s in the rapidly changing media landscape, incorporating new technologies and social media.
  • Deeper coverage of key topics such as employee, crisis,  and leadership communication alongside sustainability.
  • New case studies with reflective questions to highlight the broad application of corporate communications. Corporations featured include: Apple, Facebook, Gilette, Lenovo and Nestlé.
Corporate Communication is essential reading for students studying Corporate Communication, Organizational Communication, Strategic Communication, PR and Marketing Communications, as well as a valuable resource for reflective practitioners.


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